London Design Gold

2025

STEP-ON ROLLERS: GS-013

Entrant Company

GAMERGEAR玩家

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

郑嘉乐、刘小波、何苏华

Country / Region

China

Step-On Rollers GS-013 is a no-shoe-removal roller skating device optimized for traditional roller skating pain points. With "convenience, lightweight and safety" as the core design logic, it adapts to the needs of modern leisure sports.



The design focuses on the pain points of user experience: through the buckle-free structure of shoes + Velcro straps, the time of wearing and taking off is reduced by 60%, and the convenience of "step-and-to-use" is realized; Lightweight materials and structural optimization are adopted, and the weight under the same size is reduced by 40% compared with conventional roller skates, taking into account portability and comfort. Degree.



In terms of safety dimension, the integrated molding structure of the shoe shell, leggings and bracket, with widened and thickened Velcro, raised anti-collision toe and oversized brake head, improves the safety of the product by 50%; the adjustable size design, with the shoe shell wrapping structure compatible with common children's shoes and sports shoes around the world, further broadens the applicable scenario.



In addition, multiple specification options such as straight row and double row make the product have both casual and interesting attributes. With functional integration and experience upgrading as the core, the design redefines the convenience and safety standards of roller skating equipment, and adapts to diverse scenarios such as home outdoor interaction and daily leisure.

Credits

创作总监
郑嘉乐
设计总监
刘小波
设计总监
何苏华
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