London Design Gold

2025

BLUE COAST

Entrant Company

Elmer, Penny, Lai Dingyang, Lin Yu

Category

Interior Design - Commercial 

Client's Name

CCCC URBAN INVESTMENT HOLDING COMPANY LIMITED

Country / Region

China

Located at the geometric center of the Greater Bay Area, the project leverages exceptional regional advantages and rapid infrastructure development to meet the rising demand for high-quality living among urban spillover groups and cross-city commuters. It pioneers a composite spatial model that integrates sales functions with long-term club services, presenting a future community lifestyle where “what you see is what you get” and filling a market gap for high-end, multi-functional spaces in the region.

The design draws inspiration from two cultural and contextual pillars: the historical legacy of the Maritime Silk Road and the modern strategic positioning of Nansha. Evoking imagery of the Shambanzhou Lighthouse and the flowing textures of the Pearl River Estuary, the concept of “Pearl on the Sea” becomes the central narrative. Through the integration of architecture, interior, and landscape, the space reinterprets cultural memory using contemporary design language. Light, shadow, glass, stone, and vertical volumes are orchestrated to create a bright, refined, and deeply contextual atmosphere.

Functionally, the project achieves a symbiosis between sales office and club operations. The first floor fulfills real estate display needs during the sales phase, while the basement accommodates fitness, private banquet, and social functions designed for seamless conversion into long-term owner facilities. Independent circulations ensure privacy and efficiency, while soft furnishings such as FENDI CASA enhance the sense of exclusivity.

Cultural depth is embedded through custom installations like “Nansha Weaving Tides” and “Silk Road Wave Chant,” which abstract fishing nets, tides, and maritime history into sculptural and artistic expressions. These installations serve both aesthetic and functional roles, forming memorable spatial anchors. By balancing deconstruction and minimalism, the design avoids clichés while maintaining clear cultural recognition.

Sustainability is achieved through early full-cycle planning, reducing future renovation waste, optimizing natural lighting, selecting durable materials, and ensuring long-term adaptability. The result is a culturally rich, future-oriented, and operationally sustainable environment that elevates urban living quality while reinforcing regional identity.

Credits

Designer
Elmer
Designer
Penny
Designer
Lai Dingyang
Designer
Lin Yu
Photographer
Alen
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