London Design Silver

2025

Abby, ABB’s GenAI system to assist employees globally

Entrant Company

ABB

Category

User Experience Design (UX) - Best Use of AI & Machine Learning

Client's Name

ABB

Country / Region

Spain

Abby is our newly developed GenAI system, designed by humans, that leverages web search, document interaction, data analysis, translation into multiple languages, document comparison, image creation, AI agent creation and management, and a range of generative AI capabilities.

Abby's main mission is to provide information, answer questions, perform internal and external tasks, and automate daily workflows, empowering ABB employees across all business areas and geographies to work faster and smarter. Leaner and cleaner. Engineered to outrun.





Credits

UX & Digital Transformation Lead/ABB
Loreto De Funes
UI Designer/ABB
Aleksandra Michalska
Data Science Manager/ABB
Simone Zambetti
Vice President Data and Analytics/ABB
Babu Kuttala
More Silver Winners
Product
2025
London Design Awards - KIDS PILLS
Yichi Chen

Entrant Company

YCY Studio

Category

Product Design - Baby, Kids & Children Products

Product
2025
London Design Awards - AIR FLY
PP QIN

Entrant Company

Sino West Bridge Design Service Platform

Category

Product Design - Innovative Technologies

Interior
2025
London Design Awards - Continuity

Entrant Company

YI YANG DESIGN

Category

Interior Design - Residential 

Product
2025
London Design Awards - Unearth

Entrant Company

Ruiting Xu

Category

Product Design - Home Furniture / Decoration