London Design Silver

2025

DotJoy FlexiWrite Silicone Pencil

Entrant Company

Hangzhou PSL Brand Management Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

Innovative DotJoy FlexiWrite Silicone Pencil – Ergonomic Design for Young Learners



The DotJoy FlexiWrite Silicone Pencil introduces a groundbreaking approach by fully coating a wooden core with food-grade liquid silicone using an advanced adhesion-injection molding technique. Replacing traditional paint with soft silicone enhances the writing experience for children learning to write. The silicone surface increases friction, preventing slipping, while its ultra-soft Shore 0 hardness reduces finger fatigue, pain, and calluses during extended writing. Ergonomic finger-positioning grooves guide proper three-finger grip, promoting healthy handwriting habits.



The pencil also features a dual-purpose cap. Inserted normally, it securely protects the pencil tip without extending the pencil, reducing the risk of accidental poking. Reversed as an extender, it adds 3 cm to the pencil, addressing issues with short pencil handling and minimizing waste of the rear portion. Innovative partial silicone coverage creates subtle diameter differences that help stabilize the cap in either position.



Designed with children in mind, the pencil is shorter (120 mm) and thicker (11 mm) than standard pencils, making it easier to grasp and safer at typical desk height. Vibrant colors and cheerful smiley motifs provide visual appeal, encouraging active and joyful learning. The grooves also allow caregivers to visually monitor proper grip. The dual-injection molding of the cap combines aesthetic layers with functionality, while its transparent section lets users easily identify sharpened pencils.



Safety is paramount: the pencil tail remains bare, unpainted wood, with laser-engraved logos, ensuring that even if chewed, no harmful substances are ingested. The cap is deliberately oversized (15 mm diameter × 50 mm length) to minimize choking risk. The tip-protecting design prevents lead breakage and keeps stationery bags clean.



This pencil exemplifies “healthy, scientific, high-quality, and technically innovative” stationery design. By combining ergonomic principles, tactile comfort, child-safe materials, and vibrant aesthetics, it sets a new benchmark for the stationery industry and represents a step toward design-driven innovation in China’s pen and pencil market.

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