Tainan Public Library CIS Design

In order to deepen the identification and association of the people, we design the identity system of the new main building of Tainan Public Library with the building appearance that is indented layer by layer is used as the outline of the identification mark.​

Taking the square symbolizing the book as a unit, integrate the gradual change technique to present the characteristics of the grille structure on the top floor. To bring the organic, coherent and natural scent into the logo, we connect the curves symbolizing the book, light, shadow, and breath are integrated into the block surface and its junction.​

The square unit not only symbolizes books, but also represents this comprehensive space, which will become a multi-learning place for citizens and readers.​ ​It is expected that after the opening of the library, the light, shadow and aroma of books will flow alternately in this new field that blends the past and the future, the tradition and the contemporary, just like the logo design.​

At the same time, we also constructed a dynamic identification system: the rectangular units of the deconstructed logo pattern. Then, according to the collection characteristics of each branch library, it will be reorganized into 44 representative new icons of local branch libraries. The characteristics of each branch library can be presented and connected with the main library, so that users can more clearly identify the overall brand from a distance.​

It not only fully presents the high flexibleness and inclusiveness of the brand identity system, but also is an innovative form applied between the main library and branch libraries. To integrating the brand’s business idea and core spirit through a unified visual design. In the future, the library will continue to expand. When there is a new library, this system can be extended to achieve the goal of sustainable development.​