“GUOJIAO 1573 · Prosperity and Flowering”Artwork

Crafted for the 2025 Chinese New Year, “GUOJIAO 1573 · Prosperity and Flowering” Artwork represents a meaningful collaboration between GUOJIAO 1573 and the renowned contemporary artist Wang Xiajun. This piece embodies a profound synthesis of Eastern aesthetics and intangible cultural heritage, skillfully weaving together two cherished Chinese artisanal traditions: the UNESCO-listed Traditional Chinese Timber-Framed Architecture and the nationally celebrated Gold and Lacquer Wood Carving. Through a contemporary artistic lens, it reinterprets the cultural symbolism of the Spring Festival, showcasing the brand’s visionary commitment to heritage preservation and creative evolution.

Centered around the peony—China’s national flower—the artwork features petals that layer and taper gently inward, radiating elegance and dignified beauty. Each petal is meticulously joined using rosewood butterfly tenons, honoring time-honored woodcraft ingenuity. The delicate, curling tips of the petals are set with gleaming rubies, evoking the warm glow of traditional festive lanterns that illuminate Chinese New Year celebrations. The overall composition symbolizes not only family reunion and harmony but also honors the wisdom and exquisite artistry of traditional Chinese craftsmanship. At the heart of the bloom lies an artistically reimagined Chinese character for “prosperity,” inspired by classical window lattice patterns—an elegant and culturally resonant detail that reinforces the theme of “Prosperity and Flowering.”

Adorned throughout with gold and lacquer wood carving, the artwork displays a luxurious interplay of radiant gold leaf and vibrant rubies, creating a rich and opulent visual palette. At the forefront, a liquor stand inspired by traditional bracket systems solemnly cradles GUOJIAO 1573. Together with the peony and lattice motifs in the background, the design balances solid forms and openwork structures, while the dynamic harmony of fluid lines and refined contours vividly conveys the brand’s premium identity and profound cultural heritage.

As an extension of GUOJIAO 1573’s “Savor the Chinese New Year” collection, this piece brings together China’s national flower, time-honored craftsmanship, and the brand’s own legacy into a meaningful, creative dialogue. More than a festive artistic expression, it vividly illustrates how intangible cultural heritage can thrive in contemporary contexts, highlighting the brand’s ability to narrate and promote Chinese Baijiu culture into the realm of contemporary art.