London Design Gold

2025

Natural Imagery Cross-Tummy Control Pants

Entrant Company

Guangzhou Yushang E-commerce Co., Ltd.

Category

Product Design - Personal Care

Client's Name

Country / Region

China

Natural Imagery Cross-Tummy Control Pants redefine the relationship between functional shapewear and daily comfort, guided by a philosophy of "Invisible Engineering." It establishes a new core value of "Precision Shaping + Superior Comfort." The core innovation is its signature "X" structure, which upgrades function from uniform "compression" to precise "architectural support."

The realization of this concept fuses multiple precision techniques: the main body is built with one-piece seamless knitting, the core tummy-control band is integrated via hot-press bonding, and critical junctions are secured with artisanal four-needle six-thread stitching for ultimate flatness and durability. These technologies combine to create an engineered component that delivers a bare-skin, breathable, and supportive fit.

The design's consideration extends beyond structure to intimate, user-centric details. The 10A-grade antibacterial mulberry silk crotch, extended by 15cm, ensures hygienic coverage and comfort, while the easy-care, quick-drying fabric extends its value into the practicalities of daily life.

Aesthetically, the design adheres to a principle of "Visual Silence." Physically, ultrasonic bonding and pressure-gluing techniques eliminate all VPL. Visually, an inclusive palette of matte, low-saturation skin tones (light, medium, deep) ensures total invisibility. This ultimate invisibility elevates it beyond a mere undergarment, turning it into a systemic styling foundation that optimizes silhouettes for diverse looks.

Ultimately, the design's value extends to responsibility and care. Sustainable low-temperature polymerization reduces energy consumption and VOC emissions. Its most profound impact, however, is reshaping the narrative—elevating shapewear from a tool of anxiety to an instrument of confidence.

Credits

Taoyong Li
More Gold Winners
Packaging
2025
London Design Awards - Anti-Aging Repairing Series

Entrant Company

WEISHUO (SHANGHAI) DAILY PRODUCT CO., LTD

Category

Packaging Design - Beauty & Personal Care

Interior
2025
London Design Awards - One Majesty
Mou Qing

Entrant Company

Chi Liu Space Design

Category

Interior Design - Residential 

Architectural
2025
London Design Awards - A Living Archive
Academic Project

Entrant Company

University College London

Category

Architectural Design - Urban Design

Interior
2025
London Design Awards - Herling Intelligent Medical Technology (Chengdu) Co., Ltd.

Entrant Company

Kewei System Design

Category

Interior Design - Healthcare