2025
Entrant Company
Category
Client's Name
Country / Region
Natural Imagery Cross-Tummy Control Pants redefine the relationship between functional shapewear and daily comfort, guided by a philosophy of "Invisible Engineering." It establishes a new core value of "Precision Shaping + Superior Comfort." The core innovation is its signature "X" structure, which upgrades function from uniform "compression" to precise "architectural support."
The realization of this concept fuses multiple precision techniques: the main body is built with one-piece seamless knitting, the core tummy-control band is integrated via hot-press bonding, and critical junctions are secured with artisanal four-needle six-thread stitching for ultimate flatness and durability. These technologies combine to create an engineered component that delivers a bare-skin, breathable, and supportive fit.
The design's consideration extends beyond structure to intimate, user-centric details. The 10A-grade antibacterial mulberry silk crotch, extended by 15cm, ensures hygienic coverage and comfort, while the easy-care, quick-drying fabric extends its value into the practicalities of daily life.
Aesthetically, the design adheres to a principle of "Visual Silence." Physically, ultrasonic bonding and pressure-gluing techniques eliminate all VPL. Visually, an inclusive palette of matte, low-saturation skin tones (light, medium, deep) ensures total invisibility. This ultimate invisibility elevates it beyond a mere undergarment, turning it into a systemic styling foundation that optimizes silhouettes for diverse looks.
Ultimately, the design's value extends to responsibility and care. Sustainable low-temperature polymerization reduces energy consumption and VOC emissions. Its most profound impact, however, is reshaping the narrative—elevating shapewear from a tool of anxiety to an instrument of confidence.
Credits
Entrant Company
Yi Cui, Yuan Wu, Xiaochen Shi
Category
User Experience Design (UX) - Health / Fitness / Wellness
Entrant Company
Creative Director
Category
Communication Design - Company Branding
Entrant Company
Osprey & RNP
Category
Interior Design - Retails, Shops, Department Stores & Mall
Entrant Company
HEXOGON SOLUTION PTE LTD
Category
Conceptual Design - Illumination