“1/2” Brand Visual Identity and Sustainability Integration

About The Entry

The design of “1/2” Brand Visual Identity and Sustainability Integration Design draws inspiration from the infinity symbol. Through abstract reconstruction and geometric expression, the project establishes a visual identity system with both strong recognizability and symbolic meaning. The dual “C” elements within the logo correspond respectively to the brand’s coffee and bar functions, clearly reflecting its hybrid business model of a daytime café and a nighttime bar, while also reinforcing the natural transition and coexistence between different consumption scenarios.

The brand also integrates sustainability into its visual identity by adopting cyclical coexistence as a core design concept. The founder’s environmental philosophy and commitment to sustainable living are translated into a continuous symbolic expression throughout the visual system. Beyond representing the integration of multiple business formats, the visual structure further conveys the brand’s reflection on resource circulation, long term value, and social responsibility, allowing the identity to establish a stronger sense of cultural awareness beyond its commercial function.