FLUFFY BEAR'S CHRISTMAS CALLING

About The Entry

During the Christmas and New Year season, coinciding with its 8th anniversary celebration, UpperHills proudly presents the "FLUFFY BEAR'S CHRISTMAS CALLING – Fluffy Bear’s Winter Invitation" themed series of activities. Centered around a warm and soothing festive atmosphere, the project creates an immersive winter fairy tale through diverse settings and interactive experiences.

In terms of spatial design, UpperHills has set up an 8-meter-high movable Fluffy Bear, along with penguin, giraffe, and other original IP characters in the L1 atrium, forming a dreamy "Friends’ Gathering Party" scene. Combined with an operational fantasy mini-train, a 13-meter-high glittering Christmas tree, and a penguin’s Christmas-themed room, the area becomes a picturesque hotspot full of storytelling charm . At the L3 town, an 8-meter-high giant light-adorned Christmas tree and an imaginative gift window create a romantic ambiance of intertwined lights and shadows . The "Fluffy Bear’s Miracle Sleigh" at the east entrance and the giant festive light installations at the south entrance further envelop the entire mall in a dazzling yet cozy holiday vibe .

For interactive experiences, UpperHills has organized a series of engaging events such as a tree-lighting ceremony, romantic winter "snowfall" interactions, Fluffy Bear parades, and heartwarming choir performances . These dynamic activities enhance visitors’ sense of participation and emotional connection, allowing everyone to embrace the beauty and warmth of winter in a soft, healing atmosphere.

By integrating scenario-based IP storytelling and immersive festive experiences, this event not only deepens UpperHills’ brand positioning of "elevated living" but also adds a warm and memorable collective moment to the city at the end of the year .

Launch Date:​ November 27, 2025