London Design Platinum

2026

Samsung TV: AI-Trivia Game

Entrant

Fang Nan

Category

User Experience Design (UX) - Best Streaming Service

Client's Name

Samsung Smart TV

Country / Region

United States

The AI-Trivia Game for Samsung Smart TV reimagines casual entertainment on large-screen streaming platforms by transforming passive viewing into an interactive, intelligent experience. Designed specifically for the Smart TV environment, the project introduces an AI-powered trivia system that dynamically generates questions, adapts difficulty in real time, and responds seamlessly to user behavior using remote-based interactions.



Optimized for living-room contexts, the experience emphasizes clarity, accessibility, and instant engagement—allowing users of all ages to participate without downloads, controllers, or prior setup. The interface is built around large-screen readability, intuitive navigation, and rapid feedback loops, ensuring smooth gameplay across diverse user skill levels.



By integrating generative AI with a lightweight, system-driven design framework, the project demonstrates how streaming services can evolve beyond content delivery into participatory entertainment platforms. The AI-Trivia Game expands the role of Smart TVs from viewing devices to interactive hubs, showcasing how intelligent design can enhance engagement, extend viewing time, and create new forms of shared, at-home digital experiences.

Credits

Executive Art Director
Fang Alice Nan
Tech Lead
Tianyang Chen
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