Trip.com AI Suite

Travel planning creates a specific problem: users must hold too much in their heads at once. They switch between search results, reviews, notes, and booking pages—synthesizing information manually, making decisions without clear comparison, and trying not to miss anything. Traditional products add more filters. Most AI assistants answer questions, then stop—leaving users to act alone. The result is cognitive overload at exactly the moments when confidence matters most.

We approached this as a UX problem: how might we reduce decision burden across the journey while keeping users in control? Our solution is an intent-based experience within the Trip.com app—five purpose-built tools, each designed for a specific moment in the journey, connected by shared context.

Ask AI interprets user intent and trip context, routing travelers into the right tool for that moment—without forcing every request into a single generic chat flow.

When the intent is to plan, Trip.Planner turns an open prompt like "5 days in Tokyo" into an editable drag-and-drop timeline—fragmented ideas become a structured, revisable plan within a single canvas, without losing progress or switching screens.

When the intent is to decide, TripGenie shifts from scrolling lists to side-by-side comparisons that surface what actually differs—location, amenities, value—so users evaluate clearly and move toward booking with confidence.

After booking, ReadyToGo surfaces what users didn't know to look for—a missing transfer, an activity gap, an unbooked dinner—turning "what did I miss?" into a confident next step.

On the ground, the Widget collapses multi-step tasks—translation, live guidance, local search—into one-tap support, so users stay present instead of problem-solving.

What connects all five is shared context. These tools are grounded in Trip.com's verified inventory, reviews, and order signals—so users never restart from zero, and every recommendation is actionable, not just informative.

The innovation is not one AI feature, but a coordinated UX across planning, decision-making, booking, and in-trip support. Trip.Planner drove +180% page visits and +108% session duration, TripGenie achieved 3× user growth and +73% seven-day retention, the Widget cut key in-trip tasks from three taps to one, and ReadyToGo recommendation cards achieved a 59.8% click-through rate.