Hangzhou Garden City Public Art Project 杭州城北招商花园城艺术项目

The Art Project of Hangzhou North Garden City, developed by China Merchants Shekou and curated by ToMASTER, centers on the core creativity of "Art Integrating into Daily Life, Building an Urban Emotional Destination". It breaks the boundaries of commercial space and deeply integrates the XOD commercial complex with international trend art. Adhering to the core concept of "Daily Life Artistified, Art Socialized", the project precisely meets the needs of families, new white-collar workers and young people, planning four art spots. It invites renowned international artists from the UK and Spain and the trendy IP MOZOO to create custom works, with refined planning from conception to execution and strict compliance with the construction schedule for the production and installation of cross-material art installations. The project innovatively fuses Oriental philosophy with international trendy visual language, adopting diverse forms such as 3D reliefs, geometric window displays and IP sculptures, combined with metal, FRP craft and LED digital screen technology, making art a social catalyst for commercial space. All works balance aesthetic quality with interactive functionality, realizing multi-dimensional values of art appreciation, check-in socialization and emotional healing, and use eco-friendly and durable materials to ensure sustainability. The overall space reconstructs commercial experience with art, integrating Brooklyn's daily inspiration, Spanish geometric colors, Oriental crane imagery and trendy vitality symbols to create an immersive art scene with international vision and local culture. As a landmark work for the transformation of Hangzhou North from an "industrial rust belt" to a "life show belt", it brings a memorable dual impact of vision and emotion, achieving a long-term value symbiosis between commerce and art.杭州城北招商花园城艺术项目由招商蛇口打造、ToMASTER 明日大师总策划，以 “艺术介入日常，打造都市情绪目的地” 为核心创想，突破商业空间边界，将 XOD 商业体与国际潮流艺术深度融合。项目紧扣 “日常艺术化、艺术社交化” 核心理念，精准锚定家庭、新白领、新青年客群需求，规划四大艺术点位，特邀英、西国际艺术家及 MOZOO 潮流 IP 打造定制化作品，从策划到落地实现全流程精细化规划，严格遵循施工时间表完成跨材质艺术装置的制作与安装。项目创新融合东方哲思与国际潮流视觉语言，以 3D 浮雕、几何橱窗、IP 雕塑等多元形式，结合金属、玻璃钢等材质工艺与 LED 数字屏技术，让艺术成为商业空间的社交催化剂；所有作品兼顾美学质感与互动功能，实现艺术观赏、打卡社交、情绪治愈的多维价值，且采用环保耐用材质保障可持续性。整体空间以艺术重构商业体验，从布鲁克林日常灵感到西班牙几何色彩，从东方松鹤意象到潮流元气符号，打造出兼具国际视野与在地文化的沉浸式艺术场景，成为杭州城北从 “工业锈带” 到 “生活秀带” 转型的标志性作品，带来极具记忆点的视觉与情感双重震撼，实现商业与艺术的长效价值共生。