Whisper The Bund Pop-Up Store

About The Entry

The Whisper The Bund Pop-up Store is a global launch gala themed "Confident Healthy Beauty, I Am a Girl", and a profound practice of brand-female value resonance. We have created an outdoor themed pop-up space at the Bund, a landmark in Shanghai, and adopted a dual-track model combining offline immersive experiences with online live streaming, transforming brand propositions into vivid scenes that can be perceived, participated in, and shared. Brand ambassador Dilraba Dilmurat attended the event in person, witnessing the grand launch of the Liquid Sanitary Napkin PRO with girls across the country. This innovative product, with "physical antibacterial" as its core technology and free from chemical additives, is not only a concentrated embodiment of Whisper's scientific research strength but also carries the brand's original intention of "supporting girls' confidence".

The pop-up store takes "vitality" and "confidence" as the visual and experiential mainlines. Through interactive installations, product experience zones, and value-themed photo spots, it enables female users to feel Whisper's unique interpretation of "healthy beauty" through touching, experiencing, and sharing: Menstrual care is not a hidden burden but the confidence for women to take control of their lives and express themselves. The online live streaming breaks geographical restrictions, spreading the vibrant atmosphere of the Bund to the whole country, allowing every audience member who cares about female growth to participate in this dialogue about "confidence".

We always put users at the center. Instead of mere product promotion, we guide values and integrate Whisper's mission of "devoting all efforts to protecting girls" into every detail. From the "imperceptible protection" technology of the Liquid Sanitary Napkin PRO to the spiritual core of "I Am a Girl" conveyed by the pop-up store, we ultimately achieve emotional connection and value resonance between the brand and users. We make "Whisper" a synonym for "confidence, health, and comfort" in women's hearts, continuously enhancing brand attention and reputation influence.