London Design Platinum

2026

Starlit Fantasy

Entrant

Coolidea Cultural&Creative Co., Ltd.

Category

Architectural Design - Pop-Ups & Temporary

Client's Name

JLC

Country / Region

China

When the celestial glow ignites the urban fabric, a profound seasonal anticipation descends, inviting guests into a transcendent “starlit fantasy” that redefines the ephemeral landscape as a “Golden Snowfall” masterpiece. This architectural intervention transcends traditional spatial functionality, meticulously weaving the “Gilded Après-ski” spirit into a contemporary retail topography that acknowledges how shifting lifestyles demand unique spiritual imprints and emotional resonance. Drawing profound inspiration from the Art Deco heritage that once sculpted the city’s historic silhouette, the design harmonizes the developer’s historic brand lineage from Rihui Port with a “Luminous Winter, Superior Bloom” philosophy, mirroring the sophisticated atemporal aesthetic of luxury houses while establishing a modern “Showtime” manifesto.

The narrative unfolds through five cinematic installations and four thematic “JLC Markets,” where the ritualistic, the fairy-tale, and the warmth of winter converge to seamlessly “Unlock Happy Hour.” Visitors embark on a symbolic journey via a luminous “Star-Rail Cable Car” toward a dreamlike alpine village, finding limited-edition surprises amidst flowing golden shadows. At the heart of this spatial dialogue stands a colossal “Wishing Tree,” its flickering brilliance witnessing cherished expectations, while the “Starlight Island” recreates a Nordic fairy tale through shimmering light. Functional innovation meets wild jubilation at the “Zero-Degree Party,” reimagining the social paradigm of public squares through Après-ski cabins and retro sleds. This immersive ecosystem is further elevated by sophisticated digital touchpoints: the “Super Jackpot” mechanism features an interactive snowman roulette where users unlock rewards—or a special lucky prize at the JLC slot—via a button trigger; simultaneously, “Starry Wishes” translates mobile QR-code-based inputs into celestial aspirations on a digital screen, rewarding task completion with lucky draw opportunities. By synthesizing “Old Money” elegance with “New Luxury” vitality, the design creates a continuous feast of joy, ensuring that the legacy of this site blooms with unparalleled radiance, ultimately inviting the public to “Enjoy the Moment” within a profound intersection of historical reverence and futuristic celebration.

Credits

Joey Yu
Jason Zhang
Wannna Wang
Kiwa Lin
Jiajun Chen
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