THURMAN

"THURMAN" is a brand established by the video blogger Thurman in 2022. The brand aims to express a philosophy of finding happiness in life through unrestricted curiosity and imagination. "THURMAN" adheres to the cultural motto of "ALWAYS BE CURIOUS," believing that maintaining an endless curiosity and imagination about the world is a way for people who are increasingly restless and anxious to find fun and happiness. This curiosity and imagination drive us to dream and create, making the world better and infusing us with vitality.

The creation of the brand's IP centers around Thurman's lively imitations of small animals and people in videos, making the content funnier and more entertaining with added humor. From the perspective of imitation, we've given the guinea pig a characteristic of being "excellent at imitation and fond of dressing up." THURMAN's guinea pig is occasionally a lazy expert at eating, sometimes trying to forget that it's a guinea pig through various disguises, and occasionally travels through different universes and times through a round hole. It can also transform into a fashion brand owner with the latest trendy items.