London Design Gold

2023

Zhijiang International Youth Art Festival 2019

Entrant Company

IMAGRAM Design

Category

Communication Design - Public Branding

Client's Name

China Academy of Art

Country / Region

China

Zhijiang International Youth Art Festival 2019 takes "Youth, View and World" as its core concept. The logo graphic uses the eyeball and the earth to design and evolve, and explores the "worldview" and "youth view" of the young people of the era. "View" is a "view" that maps the world view of young people and the concept of youth in the world. "View" is also "watching". It is a pair of eyes full of curiosity and desire. It implies the questioning and confrontation of the identity of young people in reality. The pursuit of the future. The series of posters reflect the characteristics of the youth of the times of "viewing the past and the future, looking forward to the future" from the "eyes of the eight sides", "the tribute to the times", "the big things uttered", "thinking collision" and "brain hole wide open". At the same time, reflecting the current era, young people view the multiple perspectives of the world and the perspective of self-cognitive transformation, presenting a variety of future gathering places, creating an all-encompassing time and space to explore a youthful world of cutting-edge and future!

Credits

IMAGRAM Design
Bi Xuefeng
IMAGRAM Design
Chen Peitao
None
Wen Haoyu
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