London Design Gold

2026

QUEES Butterfly-Wing Neck Pillow

Entrant

Xiamen Qiaoshi Automotive Products Co., Ltd.

Category

Product Design - Accessories

Client's Name

Xiamen Qiaoshi Automotive Products Co., Ltd.

Country / Region

China

About The Entry

This product is designed to address the common issue of insufficient lumbar, back, and neck support during prolonged sitting in driving, office, and home settings. To overcome the limitations of traditional cushions—such as single functionality and the difficulty in providing both lateral support and breathability—the product integrates biomimetic structures with ergonomic design to provide comprehensive support from the neck to the waist, effectively relieving muscle fatigue caused by extended sitting.

The product features “dynamic wrapping” biomimetic design. The butterfly-wing-shaped structure draws inspiration from butterfly wings: when the body leans against it, the side wings flex inward in response to pressure, supporting the central lumbar and back areas while providing enveloping lateral support for both sides of the waist. Compared with standard lumbar supports with a central bulge, this structure closely conforms to the body’s curves, enhancing sitting stability. The segmented design, featuring “neck stabilization + lumbar and back support,” ensures each area performs its function precisely. The concave headrest cradles the back of the neck and minimizes lateral head movement, while the lumbar support fills the gap along the sides of the waist, providing full support to the back and lateral sides, and preventing soreness caused by localized strain.

To ensure long-lasting support and comfort, the product uses a 52D high-tech foam core, whose micro-porous structure balances high resilience and support, maintaining the butterfly-wing shape even under prolonged load. The contact surfaces are made of skin-friendly, breathable fabric with a silky touch, minimizing discomfort caused by friction, while its moisture-wicking properties help it effectively dissipate heat and humidity, enhancing comfort during extended use, particularly in summer or continuous sitting scenarios.

Combining biomimetic form, ergonomic design, and premium materials, this product offers a systematic and scientific solution for the modern sedentary lifestyle.

Credits

Brand Principal
Jingming Wu
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