London Design Gold

2026

Bagel, be good! | Reimagining Everyday Pet Essentials

Entrant

Zefeng Lu

Category

Product Design - Pet

Client's Name

Country / Region

United States

Bagel, be good! is a Los Angeles-based pet accessory collection designed to bridge the gap between functional pet gear and contemporary lifestyle products.

Many pet accessories prioritize durability and utility, often overlooking aesthetics, comfort, and the emotional relationship between pets and their owners. Bagel, be good! reimagines this category through a design approach that combines handcrafted construction, sustainable materials, and fashion-inspired detailing.

Each piece is meticulously handcrafted using premium vegan leather and woven elements, resulting in accessories that are lightweight, soft, and comfortable for everyday wear. The collection was developed with the belief that pet products should seamlessly integrate into modern living, serving both the practical needs of pets and the aesthetic expectations of their owners.

The design language emphasizes timeless forms, tactile materials, and understated elegance, creating products that feel less like traditional pet equipment and more like thoughtfully crafted lifestyle accessories. By elevating everyday interactions between people and their pets, Bagel, be good! transforms routine walks and shared experiences into moments of connection, expression, and joy.

The project represents a new vision for pet product design, where sustainability, craftsmanship, functionality, and emotional value coexist in a single cohesive experience.

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