EICIFA CIGARS

Communication strategy:
Most people don’t get in touch with cigar communication.
Therefore, arguments are missing for oneself and others that smoking a cigar also stands for an elegant, delightful and significant quality of life.
The communication aspires to be modern, up-do-date, interesting, meaningful and above all focusing on the exquisite delight.
Communication needs contents, that not aim directly at the sale of cigars, but that surprises in a modern way providing intelligence and deepness.
Subjective elements, that should convince and encourage creativity.
And be esthetic in its appearance.
Please refer to the separate PDF file attached, which contains all the details regarding the EICIFA CIGARS campaign. Thank you very much.