2026
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Paul Frank Segmented Thermal Underwear is specially designed for children and teenagers aged 3–18, filling the market gap in proper fit for developing adolescents. Rooted in the brand’s core philosophy — “Stay childlike, play cool, grow freely” — the product integrates international trendy cartoon aesthetics with pediatric ergonomics, covering the full age spectrum from toddlers to teens.
Key highlights include “lightweight, constant warmth, and invisible layering” — all seams are flat and bulge-free, and the seamless printed wash label eliminates any friction or irritation, making it safe for sensitive skin and eczema-prone children. Moving away from heavy, bulky designs, it adopts a “moderate minimalist” cut with large solid-color negative space and localized digital prints, suitable for both school layering and outdoor wear. The licensed Paul Frank layered-print visual system features vibrant, gender-neutral colors that break the stereotype of “dull and childish” while retaining coolness and playfulness, empowering young users to dress confidently and happily.
Credits
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Wen Shuixin, Zhou Jiamin, Zhang Junzhuo
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Architectural Design - Restaurants & Bars
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Tsinghua University
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Product Design - Educational Tools / Teaching Aids / Learning Devices
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SFC Group
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Communication Design - Campaigns / Advertising