London Design Gold

2023

Qinghai Hehuang Cultural Tourism Town

Entrant Company

Luzhong Architectural Design Studio

Category

Architectural Design - Cultural

Client's Name

Xining Duoba New Town Management Committee

Country / Region

China

The Qinghai Hehuang Cultural and Tourism Town, located in Qinghai Province, draws its rich historical origins from the ancient Qiang people's culture. The planning and design of the town are centered around the theme "Qinghai Hehuang Cultural and Tourism Town." Through various means such as architecture, landscapes, and interior design, the goal is to comprehensively showcase the history and cultural characteristics of the Qiang people, providing Qinghai Province with a tourism destination that is not only culturally distinctive but also unique.

The planning objectives aim to create an eco-friendly town with the distinctive cultural features of the ancient Western Qiang people. It focuses on inheriting and promoting the traditional culture while cleverly integrating Hehuang culture. Specific goals include a spatial layout centered around the ancient Western Qiang official fort, designing Qiang-style buildings that reflect the characteristics of traditional tribal life, creating landscapes with elements of ancient Western Qiang culture, emphasizing environmental protection and energy conservation in municipal engineering planning, and forming a main body of commercial areas consisting of cultural and tourism facilities and a dining, entertainment, and leisure zone.

The overall planning, based on the traditional tribal characteristics of ancient Western Qiang, adopts the layout form of "one main street, two side streets." The main street serves as the core to showcase the ancient Western Qiang culture, complemented by side streets that connect open spaces and major buildings, creating a business district full of ethnic charm.

Architectural design adheres to the style and characteristics of traditional Qiang architecture, primarily using materials like stone and wood, blending with the natural environment and terrain, and incorporating modern elements to create buildings with a distinctive ancient Western Qiang cultural flavor.

Landscape design connects core and scenic nodes through the main and side streets, forming important public open spaces and combining with greenery and water systems to create a framework of integrated landscapes. A Qiang ritual celebration square is established at the main entrance on the west side, providing an ideal venue for gatherings. Courtyard spaces are created within enclosed areas, with green landscapes permeating, fostering open and interactive communication spaces.

Credits

Luzhong Architectural Design Studio
Lu Zhong
More Gold Winners
Interior
2023
London Design Awards - Reduction

Entrant Company

ACG Design International

Category

Interior Design - Residential 

Interior
2023
London Design Awards - Timescape/ Yuan Henry Watches Store
Yuang Henry Watches Store

Entrant Company

Ones Interior Inc.

Category

Interior Design - Commercial 

Service
2023
London Design Awards - OMNICHANNEL BANK APP EXPERIENCE DESIGN
NCBA Group PLC

Entrant Company

Marathon XP

Category

Service Design - Banking

Architectural
2023
London Design Awards - GLORY OF GALAXY
Long For&Suzhou Rail Transit

Entrant Company

HZS

Category

Architectural Design - Hospitality