2025
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ANIN BOUTIQUE, designed by HPD DESIGN, is an immersive commercial retail space centered on the narrative logic of "multiverse and cultural collision." Based on the site’s height advantage, the project reconstructs spatial logic through vertically staggered slab structures, integrating cultural symbols from different historical periods with contemporary design language to create a cross-temporal shopping experience. By adopting architectural deconstruction thinking, the designers broke traditional spatial frameworks, utilizing material contrasts, circulation guidance, and artistic conflicts to craft layered narrative scenes within a limited area, endowing the retail with cultural depth and aesthetic tension.
In terms of functional layout, the retail, display, checkout, and office zones are organically interconnected, meeting commercial operational needs while enhancing spatial aesthetics through innovative designs such as suspended structures and unconventional installations. The spiral staircase, as a core element, draws inspiration from the Fibonacci sequence, combining its mathematical logic with elegant form to imbue the space with dynamic rhythm. Through "cultural dialogue" and "functional balance," the holistic design offers consumers a diverse field that intertwines exploration and ritualistic engagement.
Credits
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Transform Comms
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Communication Design - Websites
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Junrong(Arving) Wu & Rui Wang
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Packaging Design - New Category
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Zhejiang Jiahe Toys Co., Ltd.
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Product Design - Toys