Automobili Pininfarina PURA Vision

Automobili Pininfarina's PURA Vision represents a groundbreaking era in conceptual electric luxury vehicles. Unveiled during Monterey Car Week, this utility vehicle showcases the company's signature PURA design philosophy, bridging the past and future of Pininfarina's iconic designs.



Inspired by classic proportions and exquisite detailing, PURA Vision boasts an elegant silhouette with bold cab-rear proportions as well as seamlessly blending SUV road presence with sports car agility. The interior exudes luxury, featuring 'floating' front seats, reminiscent of sailing yacht foils, and a center console inspired by a sail's boom. A panoramic glass roof enhances the sense of space, while advanced technology, including a central touchscreen and individual sound zones, ensures a connected and bespoke driving experience.



PURA Vision's exterior combines athletic presence with attention to detail. Innovative L.E.S.S. nanofiber lighting technology creates a striking daytime running light signature. Exposed carbon fiber elements contrast with the Bianco Siestre Gloss body, and 23-inch alloy wheels add a purposeful stance. The Lounge Doors, inspired by the Lancia Florida saloon, provide unrestricted access to spacious 2+2 seating.



The design philosophy behind PURA Vision reflects Pininfarina's rich heritage and commitment to sustainability. The vehicle uses high-quality materials, including white finishes on the seats, charcoal leather, semi-aniline leather, and signature textile fabrics, all of which combine sustainability with tactile luxury.



Developed in-house by Automobili Pininfarina's expert team in Italy, PURA Vision embodies a new era of connected electric luxury. It sets the stage for a family of electric vehicles designed, developed, and inspired by Italian craftsmanship and advanced technologies. With over 94 years of design heritage, Automobili Pininfarina's future vehicles will continue to redefine electric mobility.



Incorporating decades of experience and global expertise, Automobili Pininfarina employs more than 116 professionals across its Italian and German sites. These experts are dedicated to shaping the electric mobility of tomorrow, ensuring that each vehicle adheres to the PURA design philosophy and meets the highest standards of craftsmanship and sustainability. PURA Vision represents the intersection of tradition and innovation, poised to inspire the next generation of luxury electric vehicles.