London Design Silver

2023

Tomofun, Furbo Dog Camera

Entrant

Steven Leach Group

Category

Interior Design - Office 

Client's Name

Tomofun

Country / Region

Taiwan

Tomofun's remarkable success as a technology company is rooted in the founder's unwavering passion and the startup's exceptional dedication to solving pet owners' daily challenges, resulting in the pioneering "Furbo Dog Camera," which now stands as the #1 best-selling pet camera on Amazon in multiple countries. The company's journey is characterized by a steep learning curve, an exhilarating work ethic, and a mission to introduce innovative products to pet enthusiasts worldwide. In collaboration with Tomofun, the SL+A design team transformed two office spaces, totaling 1,155 square meters, into an environment that embodies joy, delight, and a shared love for animals. Encouraging pets in the workspace, they incorporated soft, pet-friendly curves and accessibility features while drawing inspiration from the circular Tomofun and Furbo logos to infuse whimsy into lighting, archways, and furnishings. The strong brand identity was reinforced with bright yellow and grey accents against natural textures, and secondary branding colors of orange and blue adorned upholstery and paint. Durable, pet-proof materials were chosen, with a focal point being the eye-catching arches that captured natural light, providing design continuity across both floors. Technological upgrades, including voice assistant compatibility, met the needs of a modern tech company, fostering innovation and future growth. Tomofun's heartwarming mission to strengthen the bond between pet owners and their dogs resonates throughout this design, spreading joy and lightheartedness to homes around the world.

Credits

Partner in Charge
David Pipkin
Design Project Manager
Amy Huang
Project Lead Designer
Sherman Cho
Graphic Designer
Huan Tu
Photographer
Phoeny Lee
More Silver Winners
Product
2023
London Design Awards - Antiskid Toddler Shoes

Entrant

Hangzhou Helius Technology Co.,Ltd

Category

Product Design - Baby, Kids & Children Products

Communication
2023
London Design Awards - AI Landscape

Entrant

Studio Re+N

Category

Communication Design - Apps / Software

Product
2023
London Design Awards - MOCAROSE stoneware dishware
MOCAROSE

Entrant

MOCAROSE

Category

Product Design - Kitchen Accessories / Appliances

UX Design
2023
London Design Awards - Comprehensive Energy Station Visual Identity Standard Design
China National Petroleum Corporation

Entrant

ZM International Corporate Planning (Beijing) Co., Ltd.

Category

User Experience Design (UX) - Services & Utilities