London Design Gold

2023

METEX-SMOORE Enterprise Exhibition Hall

Entrant Company

inDareSpace

Category

Interior Design - Showroom / Exhibit

Client's Name

METEX-SMOORE

Country / Region

China

In this design, how to use the exhibition hall as a medium between the brand and visitors in a limited space, demonstrate METEX's unique product and brand attributes, and create interactions and collisions between them is the focus of this design goal. The exhibition hall space is visually divided into two parts using stainless steel main materials and frosted glass auxiliary materials. At the same time, the overall surface light on both sides and embedded linear light strips divide the space modules, and the design extends the limited space of the small exhibition hall infinitely to create a sense of depth and towering.

In order to create a unique image and temperament of the METEX brand, we extract corporate culture, products, technology, and production operations as curated content, and effectively convey them through four memory points in space: first impression at the entrance, key exhibition stop points, ceremonial opening and space, and immersive wrapping space.

Visitors enter from the entrance of the exhibition hall and experience the brand's first impression from the product timeline, METEX development history, and product updates and iterations. Visitors can stop and watch key exhibition items such as suction mechanism, technical highlights, and production operations. The two-layer interface is designed abstractly through small screen control and large screen, allowing visitors to experience a professional, technological, valuable, and industry mission oriented corporate image.

By raising and lowering the digital screen, visitors enter the CMF (product surface representation) display wall, and as the digital screen playing the product promotional video falls, they enter the immersive packaging space. The circular metal shaped display window is paired with a matrix square screen, and the CMF exhibits arranged in rows are visually organized and unified under the dazzling lighting. At the same time, with a more diversified and technological artistic interaction method, visitors can feel the scientific and rigorous attitude of METEX product development, and elaborate on the beauty of not just a thin decorative form.

Credits

Chief Designer
Zheng Quan
Assistant Designer
Meiqi Yi
Assistant Designer
Jiamin Dai
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