London Design Gold

2023

Moonshadow Flying-Bat Basketball Shoes

Entrant Company

VOIT

Category

Product Design - Fashion

Client's Name

Country / Region

China

The "Moonshadow Flying-Bat Basketball Shoes" seamlessly blend the mystical legends of bats from ancient Chinese Shan Hai Jing, drawing inspiration from their nocturnal, sensitive, and powerful traits. YingSi crafted with VOIT cutting-edge technology, the shoes upper, boasts characteristics of abrasion resistance, easy cleaning, breathability, and great braced force. The serrated design, resembling bat fangs under moonlight, symbolizes the player's determination to win. Three kinds of blue color options symbolize the night sky and moonlight, accentuating the mysterious and profound nature of bats.

The midsole features a double torque-resistant system, combining flip-resistant rubber with an outer ring-hugging high-toughness TPU design for overall stability and torsional resistance. The VOIT supercritical NYLON midsole ensures rapid shock absorption and rebound, reducing the risk of sports injuries and providing unprecedented comfort and power for players. The imported high-cost carbon fiber board enhances sole rigidity and stability, minimizing joint energy loss during rapid movements.

The V-bat logo on the heel highlights the bat's agile traits, increasing the shoe's identity in basketball fashion. The outsole, utilizing VOIT King-level rubber technology, excels in abrasion resistance and slip resistance with a wave design, enabling players to swiftly attack the court like bats and score effortlessly. These basketball shoes offer a modern interpretation of ancient legends, injecting mystery and personality into the game.



More Gold Winners
Interior
2023
London Design Awards - Plant Aesthetics Business Empowerment Project: Sen. SPA
Sen. SPA

Entrant Company

Mijian TsungYe Botanic Art

Category

Interior Design - Spa / Fitness

Communication
2023
London Design Awards - Join the dots: Alex and Lilani discover the world of letters
Dot, dot, comma, dash

Entrant Company

Dot, dot, comma, dash (Punkt, Punkt, Komma, Strich); Non-Profit Organization

Category

Communication Design - Brochure

Interior
2023
London Design Awards - Qingyang Health Living Hall

Entrant Company

BACE DESIGN

Category

Interior Design - Showroom / Exhibit

Interior
2023
London Design Awards - Xi'an Aerial Forest Model Room
GRANDJOY

Entrant Company

JSD Design

Category

Interior Design - Residential