London Design Gold

2023

Moonshadow Flying-Bat Basketball Shoes

Entrant

VOIT

Category

Product Design - Fashion

Client's Name

Country / Region

China

The "Moonshadow Flying-Bat Basketball Shoes" seamlessly blend the mystical legends of bats from ancient Chinese Shan Hai Jing, drawing inspiration from their nocturnal, sensitive, and powerful traits. YingSi crafted with VOIT cutting-edge technology, the shoes upper, boasts characteristics of abrasion resistance, easy cleaning, breathability, and great braced force. The serrated design, resembling bat fangs under moonlight, symbolizes the player's determination to win. Three kinds of blue color options symbolize the night sky and moonlight, accentuating the mysterious and profound nature of bats.

The midsole features a double torque-resistant system, combining flip-resistant rubber with an outer ring-hugging high-toughness TPU design for overall stability and torsional resistance. The VOIT supercritical NYLON midsole ensures rapid shock absorption and rebound, reducing the risk of sports injuries and providing unprecedented comfort and power for players. The imported high-cost carbon fiber board enhances sole rigidity and stability, minimizing joint energy loss during rapid movements.

The V-bat logo on the heel highlights the bat's agile traits, increasing the shoe's identity in basketball fashion. The outsole, utilizing VOIT King-level rubber technology, excels in abrasion resistance and slip resistance with a wave design, enabling players to swiftly attack the court like bats and score effortlessly. These basketball shoes offer a modern interpretation of ancient legends, injecting mystery and personality into the game.



More Gold Winners
UI Design
2023
London Design Awards - Bubble - Finance app for Friends

Entrant

Simin Gu

Category

User Interface Design (UI) - Best Mobile User Experience

Product
2023
London Design Awards - Shroom

Entrant

Mengqiu Hu

Category

Product Design - Digital & Electronic Devices

Architectural
2023
London Design Awards - Bruin En Groen- International Center

Entrant

Mao Studio

Category

Architectural Design - Conceptual 

Communication
2023
London Design Awards - Atraxo - Strategy, Branding & Identity Design
Atraxo

Entrant

JD Designs

Category

Communication Design - Company Branding