London Design Gold

2023

Hi!papa Children's Anti-light Damage Series

Entrant Company

Guangzhou good skin Technology Co., Ltd

Category

Packaging Design - Baby & Children

Client's Name

Hi!papa

Country / Region

China

This children's protective products series provides full-spectrum sun protection for children, repairing light damage and maintaining healthy skin. It combines prevention, defence, and repair to combat skin problems brought by light damage, like darkness, sensitivity, and redness from the source.

The series consists of five products that are full of sense of design packed with the "light shield" visual hammer symbol, comprising a sun that symbolizes the challenge of UV rays and a shield that represents safety and protection. This design effectively communicates the products' main efficacy and protective properties while enhancing visual unity. Three products with different levels of protection are designed to resemble snow mountains. They are optimized in the shape of an isosceles triangle, which is aesthetically pleasing, and have a wave shape at the bottom of the cap to create a unique "rounded visual icy snow mountain" styling. The product features an intelligent light-change reminder function, which changes the colour of the snow mountain cap or "light shield" symbol according to the UV intensity. The colour becomes darker as the UV intensity increases, serving as a reminder for children to apply sun protection promptly. Additionally, Snow Mountain is infused with different metallic-coloured powders to achieve colour differentiation and help consumers quickly identify the products. By making the packaging of a sunscreen product appealing and fun for children, the effectiveness of the product can be projected to the user through a visual experience. This can help cultivate a habit of regular sunscreen use and promote independent use among children.

The product design features children's favourite geometric shapes, such as stable triangles and complete circles. The smooth and rounded lines and the ergonomic size design provide a comfortable grip for children. The colour scheme comprises a bright, low-saturated blue tone that conveys an affinity for nature and reliability. Products complemented by neutral colours such as pure white and silver grey, which enhance the credibility and feel of quality.

Credits

Design Director/ Guangzhou good skin Technology Co., Ltd
Changjin Zhang
Branded packaging designer/ Guangzhou good skin Technology Co., Ltd
Shuangshuang Li
More Gold Winners
Architectural
2023
London Design Awards - Xiangdiyili Residential Area

Entrant Company

Guangdong Zhongjing International Construction Design & Research Institute (Zhang Fuku, He Xueqianan, Jia Fei, Wang Jingjie, Chen Kang’en, Chen Chongshi)

Category

Architectural Design - Residential

Packaging
2023
London Design Awards - Ofmom Matchly Infant Formula Milk Powder

Entrant Company

Coree Beijing Company Limited

Category

Packaging Design - Baby & Children

Product
2023
London Design Awards - Uija Multi-function portable water purifier
UIJA Intelligent Technology Co., Ltd.

Entrant Company

UIJA Intelligent Technology Co., Ltd.

Category

Product Design - Hobby & Leisure

Interior
2023
London Design Awards - House of Light
Xiong Tianxing

Entrant Company

Neijiang Vocational and Technical College

Category

Interior Design - Residential