2023
Entrant Company
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Client's Name
Country / Region
Verde Light’s company vision is going beyond mere illumination. With a strong commitment to sustainability, Verde Light explores veneer lighting that incorporates nature-driven materials and premium LED components, aiming to extend the lifespan of light fixtures and minimize electronic waste.
Design Issue:
Despite being a trendy lighting brand with a compelling vision, Verde Light lacks a distinctive spatial identity that resonates with a broader audience.
Design Concept:
The primary goal of the design concept is to establish a unique spatial identity that enhances Verde Light's brand equity.
Design Strategy:
1.Biophilic Design: Verde Light's founders envisioned their new showroom as a fusion of biophilic and light industrial aesthetics. Consequently, the design incorporates green elements and natural lighting to brighten the interior environment. The sound of rain falling on red brick paving stones, which then collects in a specially designed water pond in the yard, further reinforces the integration of nature within the space.
2.Blending Exterior and Interior Spaces: A significant emphasis has been placed on creating a façade that seamlessly connects outdoor and indoor spaces. Large open window panes allow natural sunlight to flood the interior, while carefully placed bamboo plants on the sidewalks blend with the interior décor.
3.Spatial Experience: The new showroom is designed to transcend its role as a retail store. Beyond showcasing products as the main highlight, the space offers various areas for customers to experience how lighting can transform spatial perceptions through different illumination strategies.
4.Multi-functionality: In addition to serving as a lighting showroom and office space, this versatile environment can also function as a relaxation hub, host events, and serve as a pop-up art gallery. This adaptability is facilitated by mobile furniture.
The spatial design aims to create an engaging, multifunctional, and environmentally conscious space that aligns seamlessly with Verde Light's core values and aspirations.
Credits
Entrant Company
Muse Literary
Category
Communication Design - Cover (DVD / CD / Book)
Entrant Company
Innowave Tech PTE. LTD.
Category
User Experience Design (UX) - UX / Other__
Entrant Company
247 Labs Inc
Category
User Experience Design (UX) - Best User Interface / Experience
Entrant Company
Freelance
Category
User Interface Design (UI) - User Experience