HOTATA 2022 Exhibition Hall

InDareSpace seeks differentiation in design by gaining insight into the characteristics of Good Wife products and services, understanding industry "competitors". We break free from conventional design thinking and combine space aesthetics based on the brand characteristics of "the smarter and simpler the good wife", and create the exhibition hall into a flexible space station, becoming a gentle and compassionate life expert. By shaping an experiential strategy of 'soft yet different', the concept of 'smart and simple life' is fully demonstrated, giving visitors a longing and longing for a smart and beautiful life.

The overall space design of the exhibition hall is circular, with a columnar arc screen located in the center connected to the ground large screen with naked eye 3D holographic effect, creating a stunning visual effect. We create a spatial experience through the combination of rigidity and softness, immersive visual experience of 3D screens, and regional layout of circular energy gravitational fields, creating an exhibition hall that coordinates technology and sensibility. We create a brand new smart home ecosystem with a strong sense of humanistic warmth, allowing visitors to have a direct understanding of the brand characteristics of HOTATA .

We take user experience as our design inspiration and enhance the sense of technology and experience with a rapidly changing visual feast. The exhibition hall adopts a central surround layout, and the space is like a gravitational field. With a columnar screen as the energy core origin, visitors can be dispersed in any position of the venue, but the visual line still focuses on the naked eye 3D effect of the columnar screen.

The exhibition hall is divided into a core product display area, an intelligent lock experience area, a clothes hanger display area, a negotiation area, a live broadcast room, an immersive experience area, etc. The circular space is arranged, and the visiting routes are reasonably divided. Solutions are provided to meet the personalized scene requirements of the target audience, connecting products with users.