London Design Platinum

2023

Xun Mi Honey Packaging Design

Entrant

ROKING ART DESIGN

Category

Packaging Design - Packaging Design / Other__

Client's Name

JI AN XUN BEE INDUSRY CO., LTD

Country / Region

China

The inspiration of Xunmi's small tank honey products is derived from the honey tail. By extracting the unique shape of the bee -bee tail and yellow and black color, it creates a unique category visual symbol of the product and reduces consumer cognitive costs. The packaging design of a small can one -time consumption is easy to carry, but also solves the problems of long -term product expiration and deterioration after the opening of large pot honey. The trajectory of the honey picking is combined with the digital design of the 1 to 31. The shape of the bee tail of the small can of the top cover suggests that the consumer is unveiled from this; The information of the small pot of honey top cover is displayed, and consumers can intuitively see the production year of the product very intuitively, so as to determine whether the product expires. After the packaging is turned on, you can also fold the entire row of honey into a six -side calendar, and urge yourself to remember to drink a cup of honey every day.

Credits

QIN LUO
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