London Design Gold

2023

Suolunqi Logo Design

Entrant Company

Qinhuangdao Dansbrand Design Co., Ltd

Category

Communication Design - Company Branding

Client's Name

Qinhuangdao Solunqi Catering Service Co., Ltd.

Country / Region

China

This brand logo for Suolunqi Lamb Hot Pot Restaurant is designed based on grassland culture as the soul and the main product — lamb as the core, which aims to attract people’s interest in grassland and lamb.

Following the idea of intuitive design, the logo subtly combines the hieroglyph for “sheep” with the Chinese traditional bronze cauldron, creating a highly recognizable totem resembling a sheep’s head and visually informing consumers of the main business. The brand name integrates the typical strokes of the Mongolian language into the Chinese characters, so that consumers can enjoy the unique charm of inner Mongolian culture. Considering the brand positioning, the design team has selected the green (symbolizing grassland) to be the brand color, which also suggests the fresh meat from high-quality grassland.

For the design of related supplies, distinctive regional folk elements including the Mongolian language and the grassland pattern are specially adopted, immediately bringing to mind the culture and scenery of inner Mongolia. Similarly, the restaurant space is designed with the inner Mongolian style to offer users an immersive experience, where consumers can learn about local customs and grassland culture.

Credits

Creative Director
Han Xu
Graphic Designer
Xuefeng Zhang
Graphic Designer
Xiaobo Chi
Graphic Designer
Shuxiu Guo
Graphic Designer
Mengchu Zhang
Graphic Designer
Mingshuang Yang
Graphic Designer
Tiantian Zhou
Illustration Designer
Yangang Xu
Space Designer
Li Li
Space Designer
Xisen Zheng
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