Suolunqi Logo Design

This brand logo for Suolunqi Lamb Hot Pot Restaurant is designed based on grassland culture as the soul and the main product — lamb as the core, which aims to attract people’s interest in grassland and lamb.

Following the idea of intuitive design, the logo subtly combines the hieroglyph for “sheep” with the Chinese traditional bronze cauldron, creating a highly recognizable totem resembling a sheep’s head and visually informing consumers of the main business. The brand name integrates the typical strokes of the Mongolian language into the Chinese characters, so that consumers can enjoy the unique charm of inner Mongolian culture. Considering the brand positioning, the design team has selected the green (symbolizing grassland) to be the brand color, which also suggests the fresh meat from high-quality grassland.

For the design of related supplies, distinctive regional folk elements including the Mongolian language and the grassland pattern are specially adopted, immediately bringing to mind the culture and scenery of inner Mongolia. Similarly, the restaurant space is designed with the inner Mongolian style to offer users an immersive experience, where consumers can learn about local customs and grassland culture.