SHINY MEADOW MILK FIT Package Design

Upholding the balanced diet concept of lighter heart in emotion and a lighter burden in diet, MILK FIT features high nutrition, light burden, low lipid and calorie, making it tastier. MILK FIT with highly translucent PET bottle fostering a glass-like texture presents the image of high-quality fresh milk to users in an intuitive way.

With the little green cat as the main visual element, its green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. Through the little green cats in three different poses and the various short stories on the label back, the design team conveys its philosophy of biodiversity in the farm and cow welfare and interprets the quality of high-end fresh milk.

At the same time, MILK FIT conveys the original intention of environmental protection and public welfare. The recycled icon on the label guides users to focus on environmental protection, while the visual image of the little green cat tells the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to care for stray animals and revere every life.