London Design Gold

2024

Hi Mealin Artistic Cookware

Entrant Company

see the moon studio

Category

Communication Design - Employer Branding

Client's Name

Hi Mealin

Country / Region

China

Hi Mealin(芈林), founded in 2023, is an original kitchenware brand designed for the new generation of Chinese people. Believing that kitchen is a birthplace of goodliness, the aesthetic inspirations of Hi Mealin come from Malevich's supremacism, while taking in the modern Oriental into its brand design concept. With the strength to build healthy and secure kitchens, Hi Mealin starts from a ceramic organ pot, reshaping the industry non-stick standards.

See The Moon Studio have designed the sleek and minimalistic pot appearance with smooth lines and simple colors; In the brand image design, we aim to infuse artistic aesthetics into the fun daily mealtime: The brand's primary and auxiliary colors are inspired by Paul Gauguin's paintings; Unlike the rigid product manuals of conventional products, the illustrative product manual of Hi Mealin is full of social attributes and fun.

We have also designed four brand icons: Mr. Tomato, Miss Mushroom, Mr. Onion, and Miss Blueberry, each representing a different cooking personality, while the brand standard font is the restrained and minimalistic Taipei Black, Through the brand image designs, we are delighted to see the practical aesthetics blending with the atmosphere aesthetics and entering people's daily dining tables.

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