GoalMad Brand Visual Upgrade

About The Entry

GoalMad is committed to making pet ownership easier and more enjoyable by providing pet owners with comprehensive health management solutions through technology and innovation.

The project enhances GoalMad's recognizability in the marketplace through visual upgrades, connects the emotional bond between the brand and consumers, and enhances the emotional resonance of users.

In the visual upgrade of the brand, a cleaner and more modern design language was adopted to enhance brand recognition. The color has always followed the brand's traditional color, through the orange to convey the brand's vibrant and joyful image; the use of simple curves as visual symbols, instead of the emotional bond between people and pets, and contains the meaning of “smile, bond, transmission”, which is capable of conveying the emotions of pleasure and joy, suggesting the joyful moments of interaction between people and pets.