London Design Platinum

2024

REFLECT ALLEYS

Entrant Company

SHENZHEN FREEFORM DESIGN CO .,LTD .

Category

Interior Design - Showroom / Exhibit

Client's Name

BINJIANG REAL ESTATE

Country / Region

China

The project is located in the central city of the Yangtze River Delta: Hangzhou, which is a multicultural and charming city of mist and rain. The design team hopes to travel through the epitome of the times, introduce international perspectives and new trends through reshaping and innovation, and create a new urban glory. Fashion, light luxury, art, nature, and the future are the design concepts of this project. The project is dedicated to the exploration and experimentation of urban new elites who are passionate about life, love life, and value family. Together, we seek diverse lifestyles. Bentley's beautiful streamlined body contours and iconic power lines, combined with avant-garde design that exudes a unique charm of elegance and power, carry a luxurious and beautiful style, not afraid of the test of time, and coexist with nature and elegance, which has become the source of design inspiration for this project. The design incorporates details and texture elements such as diamond grilles, dynamic curves, crystal lighting, and embossed textures to create a high-quality marketing display center with Bentley's temperament. At the same time, it shapes a diverse luxury urban ecosystem that combines fashion, luxury, and artistic appeal.

Credits

Design Director
HENK XIAO
More Platinum Winners
Communication
2024
London Design Awards -  Collaborative Promotional Video of Yu'EBao x EDG x Razer
Ant Group

Entrant Company

Ant Group

Category

Communication Design - Film / Video

Conceptual
2024
London Design Awards - deca joins  2024 Heaven & Dirt Concert
Liu's VC Co., Ltd.

Entrant Company

B'IN LIVE CO.,LTD.

Category

Conceptual Design - Entertainment

Architectural
2024
London Design Awards - Royal Resort

Entrant Company

Mohanad Barakat

Category

Architectural Design - Hotels & Resorts

Conceptual
2024
London Design Awards - Mirage
Sony Interactive Entertainment

Entrant Company

Lola Yiting Zhang

Category

Conceptual Design - Concept Design / Other__