View in Motion _International Motion Graphic

The surge of digitization and the embrace of the paperless era have shattered the traditional definition of graphic design, ushering in a dynamic, interactive, and multidimensional age of motion graphics. As the first glimpse into the "View in Motion _International Motion Graphic" organized by the Central Academy of Fine Arts, this poster plays a crucial role in drawing viewers into the captivating world of motion graphic design.

Inspired by a deep reflection on the act of "viewing" and a creative vision to reinterpret it, this poster design transforms a crystal-clear glass marble into a symbolic "Eye". This focal point evokes a sense of childlike joy, resonating with shared memories of viewers and inviting them to see the world with fresh eyes.

This glass marble is designed as a microcosm of motion graphics, within which multiple Möbius loops converge into a focal point. These Möbius loops symbolize infinite circulation and perpetual exploration, morphing and twisting as the glass marble spins—just like motion graphic design, which is ever-evolving and unbound by conventional constraints. In this world, text elements are no longer static; they dance to rhythm. They appear refracted by the curved surface of the glass marble, creating mesmerizing distortions as if they're rolling and leaping within it. This creates an illusion of depth and a stereoscopic perspective, immersing viewers in a surreal sensory experience. Design ingenuity extends to background text elements. Through a meticulous layout and a contrast between bold and blurred forms, these text elements present a dynamic interplay across different angles, visual depths, and speeds. They harmonize and interact with the elements within the glass marble, creating a cohesive yet multilayered visual system, where everything is in motion.