London Design Gold

2024

Kiyatec 3D Predict Mechanism of Alice Campaign

Entrant Company

SFC Group

Category

Communication Design - Campaigns / Advertising

Client's Name

Kiyatec

Country / Region

United States

Kiyatec is a leader in functional precision oncology dedicated to revolutionizing cancer care. Their 3D Predict™ cell culture technology delivers patient-specific evidence of response to chemotherapy prior to treatment initiation. Knowing which therapy works before subjecting patients to the potentially damaging effects of chemo...well, that IS revolutionary. And their marketing efforts needed to reflect that. However, Kiyatec's founders are marketing-naïve scientists. We needed to help them generate national awareness with a campaign that would appeal to neurosurgeons, medical oncologists, and neuropathologists. We started with the concept that every body is different, so a one-size-fits-all approach just doesn't make sense for cancer treatment. Our integrated campaign included a journal ad, social media campaign, convention materials, a suite of print collateral, and a bold journal ad seamlessly marrying powerful patient images with a dynamic representation of a cancer cell, both linked by the universal language of "MOA" (Mechanism of Action). It's the epitome of personalized healthcare, putting the patient at the heart of it all.

More Gold Winners
Architectural
2024
London Design Awards - PROJECT PEGASUS
Holi developer

Entrant Company

HoLebensArt Living Co. Ltd. + Ben jie Architect

Category

Architectural Design - Residential

Product
2024
London Design Awards - Wanderlust

Entrant Company

Ruihan Li

Category

Product Design - Accessories

Product
2024
London Design Awards - Flexible frame system
Cube Design/Dongjie Cao

Entrant Company

Cube Design/Dongjie Cao

Category

Product Design - Furniture

Interior
2024
London Design Awards - Life, that Inherits Architectural Culture
FORMOSA Construction

Entrant Company

YOLO LAB

Category

Interior Design - Hospitality