London Design Gold

2024

PACK SERIES 20-inch Suitcase

Entrant Company

Shanghai ShapeInto Commercial Co.,Ltd.

Category

Product Design - Travel Accessories

Client's Name

Country / Region

China

As the inaugural creation of the 'ShapeInto' brand, the PACK SERIES is a product that integrates traditional and modern elements, offering both companionship and experiential quality, all while balancing aesthetic appeal with practical functionality.

"ShapeInto" understands that the core of a luggage lies in providing a more comfortable pushing and pulling experience, rather than simply reducing its own weight. We dedicate more time to enhance the comfort of the telescoping handle and the smoothness and shock absorption of the wheels, ensuring users have a better experience on every trip. Even when faced with complex road conditions, there is no cause for concern. During the design process, "ShapeInto" developed its proprietary "infinitely adjustable telescoping handle" in conjunction with a carefully crafted wheel system. These components work together to ensure smooth passage, aiming to significantly reduce the potential burdens consumers may face during their travels.

"ShapeInto" believes that a good suitcase can accompany you longer, making each journey more enjoyable, reducing travel hassles, and allowing you to savor the journey.

After deep reflection on "what is the essence of travel" and "how can individuality and infinite pursuit be expressed," the first-generation PACK SERIES luggage and the "ShapeInto" brand were born. Founder Mr. Li firmly believes that every suitcase is a vessel carrying unique stories and emotions. During the creative process, he collaborated with New York-based artists to explore a new design form — using "sculptural art" as the foundation and "the concept of package" as the design language, interweaving the two to present them together. Mr. Li views the suitcase as a work of art: "It's not just a functional item for travel; it's also a canvas of life on the journey, waiting for each traveler to fill it with the marks of their own stories."

"ShapeInto" has abandoned the traditional stripes and regular geometric patterns that have long existed in people's perceptions, instead adopting a unique embossed structure as its main feature.

Credits

Qingpeng Li
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