The 2023 CIFF Home Expo design proposal for the Yongyi brand

About The Entry

The design concept revolves around the "Support You" philosophy of the Yongyi brand, combining external technology displays and futuristic visual styles to create an innovative exhibition space called the "Explore Sitting Health Future Space Station." This design cleverly integrates the product's form characteristics, smooth curves, fashionable styling elements, and artistic light and shadow effects to create a highly distinctive overall image. From the very first impression, visitors can deeply feel the unique charm of Yongyi's technology, artistry, high quality, and futurism. These meticulously designed lines, curves, and lighting not only constitute the unique shape of the exhibition but also become a symbolic representation of the Yongyi brand.

In terms of color scheme, the exhibition hall uses high-quality gray as the base color, setting a stable and grand foundation that gives a professional and reliable first impression while enhancing the space's sense of quality. This understated high-quality gray effectively highlights the details and textures of the exhibits and provides an ideal backdrop for the subtle integration of the brand's blue. The accents of brand blue enhance the space's distinctiveness and infuse it with vitality and modernity. Blue, a color closely associated with technology, innovation, and trust, perfectly resonates with Yongyi's brand values. For example, using a deep cosmic blue on the large screen at the entrance creates an atmosphere that immediately captures the attention of visitors and guides them into this futuristic space.