London Design Gold

2023

Captain-Ye cyber socks

Entrant Company

Shanghai YeHezhou Technology Co. LTD

Category

Packaging Design - Fashion, Apparel & Accessories

Client's Name

科技袜

Country / Region

China

The product is a sports sock suitable for four seasons that is highly competitive in like products with respect to material and production process, distinctive technical content and impressive functionality. This package is intended to give a quick overview of the product. Its benefits can be visually reflected through design features in order to deepen the memory points.The package is intended to visualize the discreet manufacturing process and extraordinary features of this product. The product pattern standing at the visual center of the main layout presents an exaggerated aspect ratio, which in turn confers an intense visual impact and identity to the whole package. The whole package looks like a drawer and when drawn out to open, it delivers a similar experience like opening a blind box which makes users excited as if they were exploring the unknown. The hollow-out design in the lower left corner of the main layout is considered a nice touch. All elements of this design including texts and graphics are expressed in the form of cyberpunk, a point making it differentiated from like products, which is more likely to empathize with young users and present the youthful image of the product. The hollow-out design measuring about two fingers’ length in the lower left corner of the main layout is believed one of the unconventional highlights of this design. The hollow-out gives user a direct touch on the product and readily perceives the fine material and manufacturing process of this product. The opening is made narrow to avoid the product from undue touches or exposures when sealed.The design is oriented at standing out special technological attributes of the product, but how to attain this end without compromising the overall aesthetics poses a challenge to the design team. With dozens of solutions compared and amended, it was finally decided to roll out the design in the form of cyberpunk elements. Once unpacked, the inner box resembling the form of blind box can serve as a storage box, pen holder or ornament, which reconciles with the concept of recycling and reuse.

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