London Design Silver

2024

Blooming Pearl Embroidery

Entrant Company

Donghua University/ Haiying Lin

Category

Product Design - Product Design / Other__

Client's Name

Haiying Lin

Country / Region

China

This product innovates traditional pearl embroidery techniques to offer modern consumers a blend of classic charm, practicality, and affordability.

Pearl embroidery, a traditional Chinese folk art, is renowned for its three-dimensional effect, lustrous appearance, and rich color palette. In the contemporary fashion industry, this craft has found new life. However, the intricate and time-consuming production process, coupled with high costs, often places it out of reach for the average consumer. To address these challenges, this project integrates computer-aided design into the entire manufacturing process. By creating digital patterns on electronic devices and fine-tuning the specifications, quantity, and placement of virtual beads, the design can be iterated from initial sketches to digital prototypes and finally to the physical embroidery. This streamlined approach significantly reduces production time and lowers costs, making exquisite pearl embroidery accessible to a broader audience.

Inspired by diverse female personas, the designs seamlessly integrate floral motifs, such as a playful girl in overalls or an elegant woman in a dress, set against complementary flower backgrounds. Through unique color combinations and a variety of bead shapes, the products create a harmonious and beautiful visual experience, highlighting the distinctive charm of women in various settings.

Notably, the use of digital printing technology has enabled the creation of a range of cultural and creative products,including screens, bags and traditional oil-paper umbrellas. These items not only preserve the traditional allure of pearl embroidery but also infuse it with new vitality in modern life, offering consumers a unique aesthetic experience and practical value.

Credits

Donghua University/ Master Student
Haiying Lin
Donghua University/ Associate Professor, Master Guide, Deputy Director of Visual Communication Department
Liang Wu
Donghua University/ Associate Professor, Master Guide, Secretary of the Party Branch
Jieming Hu
Shanghai Pearl Best Always Digtial Technology Co., Ltd./ Product Development Manager
YingHui Zhang
University of Exeter/ Doctoral Student
Qi Zhou
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