London Design Gold

2024

3TREES-Shanghai Construction Expo

Entrant Company

SKSHU Paint Co., Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Country / Region

China

The 3TREES Shanghai Construction Expo, embracing the theme of 'urban renewal,' has successfully introduced a transformative form that redefines urban life aesthetics for the modern era.

Upon entering the exhibition area, visitors are transported into an enchanting space seamlessly weaving elements of nature and human culture. The design draws inspiration from the breathtaking mountainous landscapes of China. Through a thoughtful interplay of lines and structural forms, the exhibition space design profoundly reflects the grandeur and harmony of the natural world, vividly embodying SKSHU's brand ethos of perseverance.

The green colour scheme is a stunning composition of multiple gradients, which not only aligns with the brand's core principles of health, nature, and sustainability but also resonates with a broader societal aspiration for a return to nature and harmonious coexistence with our environment.

Features such as elegantly designed terraced fields and greenery elements elevate the Eastern aesthetic charm to new heights, creating a sensory feast that captivates both the eyes and the heart, leaving a lasting impression of beauty.

The exhibition comprehensively showcases the brand's foresightedness and creativity. As a proponent of Eastern living aesthetics in the contemporary era, SKSHU seamlessly integrates sustainable and environmentally friendly home culture with technological innovation, introducing the 'Health+' 3.0 Standards, which align with internationally established benchmarks in developed countries, ensuring the entire product line is free from unpleasant odours and formaldehyde, promoting environmental protection. A comprehensive 'Seven in One' product display system, which includes art paint series, stone effect paint series, emulsion paint series, waterproofing product series, adhesive product series, building materials and accessories series, and 'Live Now' product series also offers consumers a one-stop solution for a better home.

3TREES-Shanghai Construction Expo, an immersive experience steeped in the rich tapestry of Eastern aesthetics, invite visitors into a vibrant green world brimming with life and energy. By displaying healthy, natural, and eco-friendly paint products, SKSHU not only offers consumers a range of environmentally responsible options for home decoration but also fosters the advancement of the entire industry towards a greener, healthier, and more sustainable future.

Credits

SKSHU Paint Co., Ltd.
SKSHU Space Management Department
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