Chasing Clouds, Living Fun

This project is inspired by the essence of "Ronghu", creatively using its initials "rh" as the logo design. The logo seamlessly integrates the gentle beauty of a lake with the graceful elegance of clouds, artistically reflecting Ronghu's pioneering and innovative spirit. Its main element resembles a flowing lake, symbolizing prosperity and vitality, while the crystal-clear visuals evoke water droplets condensing into ice and then transforming into clouds, encapsulating aspirations for a vibrant and fulfilling life.

The entire space revolves around "clouds" as its core theme, with abstract water patterns and cloud motifs skillfully woven into the layout. This creates an artistic ambiance where light and shadow intertwine, fostering a lively and dynamic community atmosphere. Guided by the concept of "Chasing Clouds, Living Fun", the mall is thoughtfully divided into three themed areas: Sports, Art, and Cuisine.

The Sports zone features non-powered interactive installations arranged to spark the energy and enthusiasm of families and young visitors. The Art zone uses dynamic lighting effects to lead customers into a dreamlike realm where light and shadow merge into an artistic masterpiece. The Cuisine zone entices visitors with tantalizing aromas, offering an immersive dining experience that delights the senses.

To enhance multidimensional sensory experiences, the design thoughtfully combines elements of color, lighting, sound, and scent. Customers can indulge in a visual feast, auditory pleasures, olfactory enchantments, and tactile wonders, enjoying an all-encompassing sensory journey.

Additionally, it prioritizes flexibility, reserving ample space for themed events and seasonal decorations. Whether celebrating the joyful spirit of Lunar New Year or the romantic warmth of Christmas, the mall remains fresh and captivating.

The rooftop includes a multifunctional fitness track and interactive zones, promoting fitness while addressing commercial needs. The design also prioritizes an all-age-friendly environment, with interactive play areas for children, trendy photo spots for young visitors, and cozy spaces for families to relax and bond.

This project blends innovation, art, and functionality, creating a dynamic, inclusive space for all.