Space Market

About The Entry

This is the innovative flagship store for the 40-year-old retail brand texhong, representing the SPACE3.0 iteration. The aim is to rejuvenate the customer base while boosting revenue and setting a trend in lifestyle.

The overall design retains its warmth, softness, and understated elegance, much like Tianhong’s decades-long presence in consumers’ lives as a symbol of health, trust, and reliability. A semi-transparent, misty texture and a warm, layered lighting scheme establish its subtle character. Natural tones—off-white, wood grain, warm gray, and green—set the color palette, with greenery symbolizing a respect for nature and an eco-friendly touch. The brand’s signature burgundy red serves as the primary color, flowing like a ribbon across the storefront, making it both eye-catching and graceful. The food stalls feature eave-like canopies that evoke the feeling of “home,” enhancing the sense of everyday comfort. This ambiance is enriched by the scents of flowers, fruits, freshly baked bread, the clinking of wine glasses, foamy craft beers, fresh-squeezed juices, sizzling teppanyaki, relaxing skincare treatments, and the laughter of parent-child interactions, creating a vivid lifestyle experience. The store embodies a refined, luminous approach to living, where everything is crafted to perfection. This new concept is a natural evolution from Tianhong’s DNA, catering to the current psychological needs of today’s consumers.