London Design Gold

2024

2024 DAXI DAXI Revival

Entrant Company

Great2014. International Marketing Ltd.

Category

Conceptual Design - Exhibition & Events

Client's Name

Country / Region

Taiwan

The 2024 DAXI DAXI Revival, set in the vibrant Daxi District of Taoyuan City, is an extraordinary celebration organized by the Daxi Wood Art Ecomuseum. This immersive festival pays homage to the intertwined prosperity of the divine and the community. Each year, the 24th day of the sixth lunar month marks the birthday of God Emperor Guan, an occasion regarded by the residents of Daxi as a “Another Lunar New Year.” On this day, the entire city comes alive in a jubilant celebration, expressing heartfelt gratitude for the blessings bestowed by the emperor—a cherished tradition with roots extending over a century.



In an effort to honor this rich heritage, this year’s festival has been thoughtfully designed to merge cultural significance with tourism. Under the theme “Immerse Yourself in the Celebration Culture of Daxi,” the organizers aim to craft a distinctive festive experience that invites attendees to engage directly with the enchanting local culture. This initiative not only seeks to attract a greater influx of tourists, invigorating the local economy, but also strives for the sustainable preservation of religious culture. By promoting the traditions of Daxi, the festival serves as a vibrant platform for cultural exchange and appreciation, ensuring that both residents and visitors alike can enjoy and carry forward the legacy of this magnificent celebration.



This vibrant month-long celebration offers a multitude of engaging activities that highlight the rich cultural tapestry of the community. Attendees can look forward to lively parades, meaningful pilgrimages, and captivating evening practices, all of which set the stage for an immersive experience. A variety of cultural exhibitions will showcase the region's artistic heritage, and thrilling folk performances, including the mesmerizing Dragon and Pearl Play and the dynamic Dragon and Lion Dances, promise to entertain audiences of all ages. The festival will also feature performances by renowned theaters presenting compelling plays, further enriching the cultural experience. Participants can engage in hands-on DIY activities, exploring their creativity while discovering a diverse range of unique products.

Credits

Shihyu Li
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