London Design Gold

2024

episode YONGSAN 241 CON-T

Entrant Company

SK D&D

Category

User Experience Design (UX) - Best User Interface / Experience

Client's Name

SK D&D

Country / Region

South Korea

What does the lobby look like at EPISODE Yongsan?



Imagine if the lobby, the first doorway to your own space, could give you a sense of connection with just a glance, even without a warm greeting. CON-T, meaning light permeating concrete, is an evolutionary, interactive media art installation that displays how EPISODE residents interact with each other, their communities, and the city, forming the first impression of EPISODE Yongsan.



“Con” here is not just the prefix for “with,” “together,” or “one another,” but also represents concrete, an architectural material integral to EPISODE Yongsan. “T” stands for light permeating a structure, while the hyphen between “CON” and “T” represents the horizontally long, modular structure of EPISODE Yongsan. Bringing together all these components, “CON-T” comes to imply the word “continue,” reflecting our belief that the lobby can endlessly transform to match the user’s experience.



At CON-T, you can enjoy media art designed with the concept of a “permeated future,” with its form varying by season and weather. CON-T welcomes each Eppie (resident) with a personalized message using their nickname and anniversary information registered on the EPISODE app, bringing a smile to their faces the moment they enter the lobby. It also keeps you updated on community events at EPISODE and in town, as well as special benefits for Eppies. When you invite a guest, CON-T will greet them with a witty remark and a QR code for a truly unique EPISODE entrance.



CON-T might just look like an eye-catching lobby when you first enter, but as you go further, light permeates and spreads throughout. While it might provoke a sense of wonder, the space feels soft and gentle, without being over the top. On rainy days, CON-T blends beautifully with the view out the window, catching your eye first. Always there, but without demanding attention. With this unique first impression of EPISODE Yongsan, we hope you discover what makes EPISODE special, one thing at a time.

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