London Design Silver

2024

Healthy Stride A+ Running Shoes

Entrant Company

XIAMEN XTEP CHILDREN’S PRODUCTS CO., LTD.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

This pair of sports shoes offer a perfect blend of comfort, stability, and convenience for children of all ages and with different foot types, supporting their healthy growth through both technological and material innovations.

The design features a refreshing twist with an inverted Xtep logo, departing from the brand's traditional logo style. This bold approach evokes a dynamic and energetic sense that resonates with the tastes of today's young, fashion-forward generation. The front section is ergonomically designed with a wide last to accommodate children's diverse foot shapes. By aligning with the natural contours of the foot, it helps prevent issues like hallux valgus, ensuring a healthy and comfortable fit. A special flex zone in the front third of the shoe allows the foot to move naturally with each step, effectively reducing pressure on the forefoot and enhancing overall flexibility and comfort.

For added support, the heel area features a 270° wrap-around TPU structure with a 95A hardness. This robust design stabilizes the heel and evenly distributes pressure with every step, helping to correct poor posture and prevent compensatory movements. By promoting a natural and aligned stance, it supports the healthy development of the spine. To further improve convenience, the shoe design incorporates a quick-release rotating buckle that allows for fast, hassle-free wear—just three seconds to put on or take off. This feature not only simplifies the daily routine but also enhances safety by ensuring a secure fit during activities.

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