London Design Silver

2024

Hello, Dad

Entrant Company

Maomao Ding

Category

Communication Design - Communication Design / Other__

Client's Name

Country / Region

United States

“Hello, Dad” is a month-long pop-up exhibition in New York, designed to give people a chance to connect with their fathers, have meaningful conversations, and strengthen their bond. The event will feature interactive activities that allow fathers and children to understand each other in new ways.At the “Hello, Dad” exhibition, we’ve divided the space into different sections with themes like “WHAT IS MY DAD LIKE,” “HELLO, DAD, I WANT TO TELL YOU...,” “HELLO DAD/CHILD, DID YOU KNOW,” and “MY DAD’S DAILY ROUTINE.” Each section brings out heartfelt messages between fathers and children, letting visitors connect with their own families through shared experiences and stories. The exhibition also showcases photos of fathers and family members from different households, adding to the warm, family-friendly vibe of the space. Plus, the design team has included interactive activities in various areas to encourage more meaningful conversations between fathers and children, making the experience both fun and engaging.

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