2023

New News Branding

Entrant

Danyang Ma

Category

Communication Design - Company Branding

Client's Name

Youth Media International

Country / Region

United States

The New News is a daily, 15-minute broadcast for 8-to-12-year-olds that discusses the day’s most important (inter)national and local events, mixed with lighter yet informative news and tidbits. It will help kids make sense of the world, so that they grow up to be well-informed, engaged and critical citizens. New News is not another kids show with news. It’s a news show for kids. I created the visual system using delightful stickers so that kids can better engage themselves and find more interests in news as a form of message.