London Design Silver

2024

Poco-one

Entrant Company

POCOPOCO LIMITED

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

Hong Kong SAR

Poco-one aims to provide a comfortable toddler shoe solution suitable for crawling, standing, walking, and running. Based on toddlers' foot development features, this product features zero drop soles with a wide toe box design, facilitating natural gait development and providing enough freedom and support for the feet. Drawing from the exceptional climbing ability of bharals and utilizing bionics, an interlaced bionic bharal hoof texture is added to the outsole for better slip resistance. Besides, four anti-slip modules around the outsole further enhance slip resistance, reducing the risk of slipping down while aiding toddlers in foot exertion during movement.

Poco-one adopts a lightweight design. With a one-piece flyknit upper but no redundant details or weighted midsole, a single shoe only weighs 50 g, alleviating foot burden and fatigue during walking.

Poco-one boasts an appearance inspired by ocean waves and gravel. The color-block design and sided ocean-wave patterns are reminiscent of the white beach and blue sea. In addition, this product is made from eco-friendly materials, such as natural rubber, recycled yarn, cotton, and vegetable dyes, helping foster and enhance kids' environmental awareness.

Credits

Wu Yutong
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